ByLeni.Co was born from a simple belief: fashion should feel as incredible as it looks. Leni means “light” in Latin, and that’s exactly what I want this brand to do — help you shine.
By Leni is where timeless meets trend — where playful femininity blends seamlessly with effortless chic. I’ve always believed the best style feels both current and enduring, the kind of pieces you’ll love today and treasure tomorrow.
I grew up modeling, spending years in front of the camera wearing clothes I didn’t choose. I loved the energy of fashion sets, but I knew I wanted something more — to lead, to create, to direct. With By Leni, I get to do exactly that. You’ll still see me in many of our photos, but now I’m shaping the vision behind the lens — curating every piece and crafting the mood, movement, and lifestyle of each collection.
Every item is chosen with intention — for how it feels, how it moves, and how it makes you feel when you wear it. By Leni isn’t just a boutique; it’s my vision brought to life, a space for confidence, ease, and a little bit of playfulness wrapped in polish.
When you wear By Leni, I want you to feel radiant, powerful, and completely yourself. Because when you embrace your light, you don’t just shine — you inspire everyone around you.
With love, Leni Lisek
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